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REEL
HAPPY MOMENTS
MEET THE DOG BEHIND THE NAME
Inspired by Lucky.
Made for your dog.
Soft chews and everyday care, inspired by the real dog at the heart of our family.
THE REAL DOG BEHIND THE NAME
Meet Lucky.
We used to share way too much table food with him. We didn't know very fatty foods can trigger pancreatitis in dogs, and that's exactly what happened. That's when we started reading labels, and why there's one rule here: if we wouldn't give it to Lucky, it doesn't go on the site.
Read Lucky's Story— Lucky's Family
What does your dog need today?
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♥
Made with love for every wag
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Everyday support for happier dogs
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Simple goodness in every soft chew
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Carefully chosen feel-good essentials
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♥
Made with love for every wag
✦
●
Everyday support for happier dogs
✦
★
Simple goodness in every soft chew
✦
✓
Carefully chosen feel-good essentials
✦
LUCKY'S REEL LIFE
More happy moments. More wagging tails.
A little peek into the playful, joyful world we make better choices for.
Explore Soft Chews
BEST SELLERS
The pack's favorites.
Four soft chew favorites picked from the pack.
10 In 1 Multivitamin Soft Chews
Ten daily essentials in one chew they'll beg for
PRICE
0% OFF
$44.95
Calming Soft Chews
Calm for the everyday stress: car rides, vet visits, and time home alone
PRICE
0% OFF
$49.95
BUNDLE & SAVE
More favorites. Better together.
Feel informed. Choose with care.
LUCKY'S FOUNDATION
Every dog deserves a Lucky break.
Lucky had someone to get him care. Not every dog does. Meet Lucky's Foundation
$100
donated
1
dog helped
LUCKY'S ROUTINE
Never miss their favorites.
EASY REPEAT CARE
Delivered on your schedule
SUBSCRIBE & SAVE
Keep Their Favorites Coming.
Make everyday care easier with recurring delivery and save 15% on every subscription order. Stay stocked while keeping their routine simple.
Save 15%
On recurring orders
Stay Flexible
Keep your routine easy
Easy Delivery
Favorites at your door
SAVE
15%
EVERY ORDER
LUCKY'S
HERE TO HELP
A little help before you choose.
Quick answers to help make choosing the right care a little easier.
How do I choose a product for my dog?
Start with your dog’s everyday needs. Consider what you would most like to support, such as skin and coat health, daily wellness, digestion, mobility, or heart health. Each product page explains what the formula is designed to support so you can compare your options more easily.
Explore all products →Where can I find ingredients and directions?
Ingredients, serving information, and directions are listed on each individual product page. Review the product details before use so you can see exactly what is included in the formula and the recommended serving guidance.
View product details →What delivery and return options are available?
Available delivery options and estimated shipping information are shown during checkout based on your order and location. If you need help with an order or would like to ask about a return, our team is available to help.
Contact our team →How do subscriptions work?
Choose the Subscribe & Save option on an eligible product to receive recurring deliveries and save 15% on subscription orders. Your order renews automatically on the selected schedule, and you can manage your subscription from your account.
Shop Subscribe & Save →